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In the ever-growing competition between Spotify and Apple Music, many different moves must be made by each party to lure in users. So to honor this guideline, Apple Music has decided to launch a new user-curated playlist they call Release Radar. And it’s basically their version of Spotify’s For You section…
By adding songs sung by artists Apple Music detects you already love, you can discover new music to listen to without ever having to scour every playlist already on the music streaming service. In this sense, it’s very similar to Apple Music’s For You section which will recommend music and playlists featuring your favorite artists or ones similar to make discovering new tunes easier and less work-heavy. The motive behind Release Radar must be to compete with Apple Music then, as the two features are just too similar. I’m not saying this is a bad thing since forever Spotify users will benefit from this type of service pretty significantly, however I am saying that the competition between these two music services is really starting to show.
Here’s how Apple Music describes their Release Radar playlist:
Rolling out today, staying on top of the latest singles by your favorite artists has never been easier. With Release Radar, we’re giving you a weekly selection of the newest releases that matter most to you in one convenient playlist. You’ll get all of your new favorite music, without any of the effort that goes into searching for the latest gems.
Apple Music also states when this playlist gets updated and how long it takes to listen to it in full.
Updated every Friday, Release Radar gives you up to two hours of the newest drops from the artists you follow and listen to the most, sprinkled in with some new discoveries based on your recent listening habits.
All in all, the competition between Apple Music and and is really heating up. And by the looks of it, Apple Music may be getting scared a bit. See, Apple Music has grown to over 15 million users over the course of just 14 months, while Spotify has gotten 30 million paid subscribers over the course of 10 years. So it makes sense for Apple Music to start beefing up their music service and start including features like Release Radar or even something like Beats 1 exclusively for paid subscribers. Of course, I have no idea whether this will come about or not, but it may in the future if competition is stiff enough.
To access Release Radar, Apple Music says to go to Discover > New Releases for you.
What’s your take onApple Music’s Release Radar? Is it too similar to Spotify’s For You? Let us know in the comments!